MYTILINEOS HOLDINGS - SUSTAINABILITY REPORT 2012 - page 19

CSR
Management
Process
17
S U S TA I NAB I L I T Y R E PORT 2 0 1 2
4. APPROACH TO CORPORATE
SOCIAL RESPONSIBILITY
O
ur approach to Corporate So-
cial Responsibility is a multi-
faceted and complex process
characterised by our conscious self-
commitment to continuous improve-
ment. It is directly linked to our busi-
ness operations and defines the way
in which we choose each time to move
forward, taking steady steps towards
achieving Continuous Responsible De-
velopment, guided by our vision and
values.
Starting with the definition of our fun-
damental commitments regarding
Corporate Social Responsibility, we es-
tablished a more systematic manage-
ment of our CSR function (shown in
the graph below). We developed a uni-
form system for the governance of
CSR and for its integration into our or-
ganisational structure, taking into ac-
count the particular characteristics of
our business activity sectors. We in-
troduced a process of open dialogue
with our Stakeholders, which we im-
prove every year; we adopted inter-
national standards and committed
ourselves to international initiatives
that promote responsible entrepre-
neurship; and we continue with our ef-
forts to set realistic targets and to en-
sure the proper disclosure of our per-
formance.
6. Evaluation &
Improvement of
CSR Practices
& Actions
3. Development
of CSR Policies in
the individual
sectors
2. Development
of CSR Strategic
Directions
1. Assessment
of the current
situation
4. Implementation
of CSR Policies
(actions)
5. Μeasurements,
Reports &
Communication
Our principle
to ensure that the business
excellence and growth of our
Group are guided by the moral
principles and the values that
keep unbroken our alliance
with society, with our people
and with the environment.
Our duty
to create value for our clients,
business partners and
shareholders.
Our goal
to maintain our position
as the dominant independent
Energy producer in Greece
and a strong, competitive
European Heavy Industry Group
in the sectors of Energy,
Metallurgy and Construction.
Business
Excellence
“We are pursuing
the continuous
improvement of our
performance in
order to achive
optimal business
results”
Financial
soundness / High
profitability
High efficiency /
Excellent result
Competitive
advantage
Continuous
progress /
Innovation
High Safety &
Quality standards
Human
Capital
“Our Business
success is based on
our people”
Team
Spirit
Integrity
Communication
Professional
attitude
Health
& Safety
at the
Workplace
Society
& Environment
“We elevate our
corporate social
responsibility to a
daily practice”
Socially
responsible
development
Gaining the trust
of the society
around us
Respect towards
the environment
Safety &
Environmental
Conscience
Our values
Our Vision
On our Website:
- Our CSR strategic directions
- More details on our approach to CSR
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